Home is the Best Place to Heal

As an air ambulance physician, Dr. Gelena Lifchitz saw first-hand the deep need for quality care in rural communities around the globe.  She witnessed how patients with limited mobility receive a delay in care, and how limited diagnostic capabilities disable telemedicine, causing misdiagnosis and poor outcomes.  As a result, she was purpose-driven to build a Decentralized diagnostic platform that could be utilized anywhere.  Today the DIA platform is deployed by International Clinical Research Organizations, home health agencies, and private practices.


Executive Team

Clinical Trials, Kristina Zakurdaeva

Dr. Kristina Zakurdaeva is Diagenta’s Advisor for our Decentralized Clinical trials..  She has a strong clinical and scientific background as well as business development experience.  She has been instrumental in Diagenta’s CRO contracts.  Kristina is passionate about charity as she heads up the Foundation of Cancer Research support. 

Medical, Dr. Greg Pecchia

Dr. Greg Pecchia is the Director of Academic Innovation and Telehealth at Western University of Health Sciences.  He worked as a physician of Geriatric Medicine at Eisenhower Medical Center in La Quinta.  Greg is the Global Director of  Offsite Care.

CEO Gelena Lifchitz

Gelena Lifchitz is Diagenta’s Chief Executive Officer.  Gelena started her career as a physician treating patients on air ambulances in the remote regions of Russia. After graduating from the UCLA School of Public Health she took a leadership position in biotech and healthcare innovation funds. She is an entrepreneur founding started Doc+ and most recently Diagenta.

CTO David Aaron

David Aaron is Diagenta’s Chief Technology Officer.  Responsible for Diagenta’s software architecture David brings his expertise from working for NASA/RosCosmos as a space engineer.  He is the founder of the Advanced Education Center for Software Development Training. 


CGO Teresa Sunder Prince

Teresa Sunder Prince is Diagenta’s Chief Growth Officer.   She has worked for big med tech players General Electric Medical Systems, Siemens Healthineers, and Hewlett Packard (Germany).  She’s held a number of clinical and commercial roles leading go-to-market initiatives, with a deep understanding of the voice of the customer.  


Finance & BD, Richard Clarke

Richard Clarke is an experienced international financial consultant and university professor focused on organization and financial design.  He takes pride in his balance of academic and industry experience.  By understanding different stakeholder perspectives, values, and goals he bridges gaps and leverages strong relationships.